While it seems like every day between Thanksgiving and Christmas is a sales-driven shopping frenzy, one day in particular is close to our hearts at P. Taylor Clothing: Small Business Saturday. November 28th marked the 6th annual day dedicated to supporting local businesses across the nation. We wanted to describe, in our own words, why we think supporting small businesses is so important.
High Risk, High Reward
For most small business owners, it is often a challenge to compete with big box retailers and their Black Friday deals online. They often risk profit loss in order to attract new customers and engage loyal ones, but it yields high reward when done well. Once shoppers understand the sacrifices small business owners make so they can offer competitive deals, they are more likely to become loyal customers. We are so grateful for the boutiques who carry P.Taylor Clothing and our customers who frequent them!
Labor of Love
Like most small businesses, P.Taylor Clothing is a labor of love. We are passionate about our clothing line because it was created to meet a specific need for women who value luxurious, versatile style. Being a small business means harnessing creativity, inspiration and practicality and funneling it into a strategic plan that not only keeps the lights on, but serves a targeted community.
As a small business, we do not have the same level of infrastructure as retail chains and big box retailers, so we depend on client relationships and satisfaction to drive us forward. We value our clients on a personal level! We love what we do… this isn’t just a job for us, it’s a way of life. The same can be said for other small business owners across the country.
Return to Main Street
It is exciting to see how Small Business Saturday has inspired so many to support local businesses and take pride in what they contribute to a community. This is a healthy economic trend that is sustainable and is breathing new life into entrepreneurs and community members alike. This year, more than 95 million people shopped at small businesses on Small Business Saturday – the impact we are all having on our local economies is astounding!
We are thankful for those of you who took advantage of our Black Friday deals online, and hope that you will continue to support P.Taylor Clothing and other small businesses not only during the holiday season, but throughout the year.
Shop our current sale items here: https://ptaylorclothing.com/apparel/FIND A BOUTIQUE SHOP ONLINE